Verian Group: A Comprehensive Guide to the Global Leader in Public Policy and Evidence-Based Advisory Services

Verian Group is a global public policy, research, and evidence-based advisory organisation that evolved from the former Kantar Public. As an independent entity, Verian Group focuses on delivering trustworthy evidence, clear insights, and strategic communication that help governments and institutions make informed decisions. Known for its rigorous research methodologies, global presence, and mission-driven purpose, Verian Group plays a crucial role in shaping public policy, improving public services, and guiding impactful societal change.

Introduction to Verian Group

In the ever-changing landscape of public policy, one organisation has emerged as a transformative force reshaping how decisions are made: Verian Group. Recognized for its commitment to evidence-based advisory services, policy evaluation, social research, and strategic communication, Verian Group stands at the forefront of global efforts to improve governance, public service delivery, and societal outcomes.

Once operating under the name Kantar Public, the organisation underwent a major evolution when it rebranded as Verian Group. This shift marked a defining transition into a new era of independence, focus, and purpose-driven leadership. Today, Verian blends proven research excellence with innovative methodologies to support governments and institutions worldwide.

This comprehensive article explores everything you need to know about Verian Group — its origins, mission, services, global presence, leadership, and how it continues to reshape public policy through the power of insight and evidence.

The Evolution from Kantar Public to Verian Group

The story of Verian Group begins long before the rebrand. Under its former identity as Kantar Public, the organisation had already built a solid reputation as one of the world’s leading public-sector insight and consulting groups. It provided high-quality social research, policy evaluation, and advisory services to governments and NGOs worldwide.

However, in 2022, a major transformation began. Kantar Public separated from its parent company and moved into a new era of independence. This independence provided the organisation with the ability to operate with a sharper focus, a stronger sense of purpose, and a mission entirely dedicated to the public realm.

In 2023, the rebrand to Verian Group officially solidified this new identity. The new name represents clarity, truth, and integrity — essential values for any organisation responsible for guiding public-policy decisions. Verian Group’s branding communicates reliability, precision, and a commitment to delivering evidence that drives real-world impact.

This evolution wasn’t just cosmetic; it signalled a deeper transformation in organisational strategy, culture, and ambition.

Mission and Vision of Verian Group

At the heart of Verian Group lies a mission both powerful and necessary:
“To power decisions that shape the world.”

This mission reflects the organisation’s dedication to supporting public bodies with trustworthy evidence and actionable insights. In a world where governments face increasing complexity — from environmental pressures to social inequities and technological change — the need for accurate, timely, and ethical research has never been greater.

Verian’s core values include:

• Accuracy and integrity in evidence generation

• Transparency in research methodology

• Human-centred insight that captures real experiences and needs

• Impact-driven evaluation ensuring public policies deliver real value

• Global collaboration balanced with localised expertise

• Purpose-led communication that guides effective decision-making

The vision for the future is clear: Verian Group strives to be the world’s most trusted advisor in public policy and social research.

What Verian Group Does: Key Services and Capabilities

To fulfil its mission, Verian Group offers a wide range of services designed to support governments, public institutions, and organisations working in the public interest.

Below are the core areas where Verian Group excels.

Public Policy Research and Insights

Verian Group conducts in-depth research across multiple sectors including healthcare, education, environment, social inclusion, transport, and public safety. Their research methodologies include:

• Quantitative surveys

• Qualitative research

• Social behaviour analysis

• Longitudinal studies

• Data modelling and analytics

These research activities help governments understand public opinion, behavioural trends, policy outcomes, and emerging issues affecting society.

Policy Evaluation and Impact Assessment

One of Verian’s strongest capabilities is its work in evaluating the effectiveness of public policies and programmes. This involves:

• Assessing long-term outcomes

• Measuring cost-effectiveness

• Identifying strengths and weaknesses

• Making recommendations for improvement

These insights ensure public spending delivers maximum value and aligns with strategic goals.

Behavioural Insights and Social Psychology

Understanding how people behave — and why — is essential in designing successful public policies. Verian uses behavioural science to:

• Influence positive social behaviours

• Improve public health outcomes

• Promote civic engagement

• Enhance public service effectiveness

This combination of psychology and data-driven insight allows policymakers to design interventions that work in the real world.

Communications and Public Engagement

Effective communication is crucial in public policy. Verian helps governments shape messages that resonate with citizens through:

• Strategic communication planning

• Public awareness campaigns

• Citizen engagement strategies

• Crisis and risk communication support

By combining research with communication expertise, Verian ensures public messages are accurate, impactful, and trusted.

Data Science and Digital Innovation

In the digital age, data plays a central role in policy and governance. Verian Group integrates advanced data capabilities such as:

• AI-driven analysis

• Predictive modelling

• Data management and security

• Digital survey technologies

This allows governments to harness the full power of data in planning and delivering public services.

Political and Electoral Research

With deep global expertise, Verian conducts research on:

• Public trust in institutions

• Voting behaviour

• Political sentiment

• Electoral processes

These insights help governments understand democratic engagement and strengthen civic participation.

Global Reach of Verian Group

Verian Group operates across multiple regions including:

• Europe

• Asia-Pacific

• United States

• Latin America

• Middle East

• Africa

This global presence allows Verian to combine international expertise with local cultural understanding. Their local teams bring knowledge of regional challenges, while global networks allow cross-country comparison and shared learning.

The organisation’s clients include:

• National governments

• Regional and local authorities

• Multilateral institutions

• NGOs and charities

• Public health organisations

• Research councils

With such a diverse global network, Verian Group continues to strengthen its influence on global public policy.

Leadership and Organisational Structure

Leadership plays a critical role in Verian Group’s success. The organisation is guided by experienced professionals in policy research, behavioural science, analytics, and public-sector strategy.

Following its independence, Verian implemented structural changes designed to improve efficiency, foster innovation, and enhance service delivery. These changes also reflect the organisation’s commitment to adapt to the rapidly evolving needs of the public sector.

Leadership emphasises:

• Excellence in methodology

• Accountability and ethical research

• Cross-sector collaboration

• Transparent communication

• Continuous innovation

This approach ensures Verian Group remains a trusted and forward-thinking partner for governments worldwide.

Why Verian Group Stands Out

There are several reasons why Verian Group is considered one of the most impactful organisations in public policy research:

Independence

Being fully independent allows Verian to operate without bias and focus solely on the public interest.

Methodological Rigor

Their evidence-based approach ensures accuracy, reliability, and credibility.

Global Perspective

Verian’s international presence allows it to compare policies, share global insights, and apply best practices.

Interdisciplinary Expertise

By combining research, behaviour science, communications, and data analytics, Verian provides holistic solutions.

Mission-Driven Culture

Their purpose is grounded in improving lives and strengthening public systems.

The Impact of Verian Group on Public Policy

Verian Group’s impact can be seen across:

• Social welfare reforms

• Health policy improvements

• Education programme evaluations

• Environmental and climate-related research

• Justice and community safety initiatives

• Economic development strategies

Their work enables governments to make confident, evidence-backed decisions that shape long-term societal outcomes.

Future Outlook for Verian Group

The future of Verian Group appears incredibly strong. As global challenges grow increasingly complex, demand for high-quality research and evaluation will continue to rise. Verian is well positioned to expand further through:

• Advanced AI-driven analytics

• Greater digitalisation of research

• Enhanced behavioural insights

• Stronger global partnerships

• A deeper focus on public-sector innovation

The organisation’s mission-driven approach ensures it will continue to influence public policy and support meaningful societal change.

Conclusion

Verian Group stands today as one of the most influential and respected organisations in the realm of public policy, evidence-based research, and advisory services. From its origins as Kantar Public to its transformation into an independent, purpose-driven powerhouse, Verian brings together rigorous evidence, advanced analytics, behavioural expertise, and strategic communication to shape decisions that impact societies worldwide.

Its ability to blend global reach with local understanding, combined with its commitment to integrity, makes Verian Group a trusted partner for governments and institutions across the world.

With an unwavering mission to “power decisions that shape the world,” Verian Group is set to remain a pivotal force in public policy for years to come.