Freddie Pooley: A Creative Powerhouse in Children’s Media
How Freddie Pooley is Redefining Children's Television Through Animation, Education, and Passion

Freddie Pooley is a British presenter, animator, and director best known for co-hosting the beloved CBeebies series Fred & Pete’s Treasure Tales. With a passion for storytelling, illustration, and childhood education, Pooley combines live-action and animation to create engaging, educational content for young viewers. As the co-founder of Propa Job Productions Ltd, he continues to innovate in children’s media, using his creative talents to shape how the next generation learns and plays.
Early Life and Background
Freddie Pooley grew up in the UK with a passion for art and creativity. From a young age, he immersed himself in drawing, storytelling, and performance, setting the foundation for a future in media and illustration. His love for visual storytelling led him to pursue a degree in Illustration and Animation at Falmouth University, where he graduated in 2013. These formative years helped him develop the tools and inspiration that now define his work.
Education and Artistic Development
While at university, Freddie honed his skills in both traditional and digital animation techniques. He experimented with narrative structures and developed a visual style that blends playfulness with clarity—a perfect match for children’s content. His work during this time included short films, illustrated stories, and early concept development for educational media. This academic experience laid the groundwork for his versatile career.
Entry into Children’s Television
Freddie’s break came with Fred & Pete’s Treasure Tales, a CBeebies series that first aired in July 2023. The show follows Freddie and co-host Pete as they explore Cornwall in search of treasures that reveal cultural and historical stories. What sets the show apart is Freddie’s use of on-screen drawing to visualize ideas, turning abstract lessons into colorful, engaging narratives. The show quickly became a favorite among children and parents alike for its creativity and educational value.
Role at Propa Job Productions Ltd
In addition to his role as a presenter, Freddie is the co-founder and director of Propa Job Productions Ltd, a production company focused on developing meaningful and creative children’s content. Under his leadership, the company has partnered with other media houses to bring innovative concepts to television. Freddie oversees not just the storytelling, but also the artistic direction and production flow of projects.
Freddie Pooley’s Creative Process
Freddie’s approach to children’s media is rooted in interactivity and imagination. He frequently incorporates live drawing into his episodes, a skill that bridges the gap between education and entertainment. His animation background allows him to communicate complex ideas in a way that’s visually intuitive and accessible for young minds. This hands-on style reflects his belief that children learn best when they are engaged visually and emotionally.
Impact on Early Education
Through Fred & Pete’s Treasure Tales, Freddie has influenced how young audiences connect with history, geography, and culture. By exploring real locations and turning everyday objects into storytelling tools, he makes learning a tangible experience. His work supports educational frameworks by aligning with themes such as exploration, creativity, and environmental awareness.
Freddie Pooley Age
As of 2025, Freddie Pooley is believed to be in his early to mid-30s. While his exact birth date has not been made public, estimations are based on his university graduation year and the timeline of his professional accomplishments.
Freddie Pooley Family
Freddie maintains a private personal life, and little is known publicly about his family. He appears to focus his public image entirely on his professional work, choosing to keep his family life away from media attention. This separation helps maintain a clear boundary between his creative career and personal affairs.
Freddie Pooley Net Worth
While exact figures are not available, Freddie Pooley’s net worth is likely derived from his roles as a television presenter, animator, and business director. Revenue streams may include his work with the BBC, earnings from Propa Job Productions Ltd, and potential merchandising or educational content licensing. Given his rising profile, his net worth is expected to grow steadily in the coming years.
Freddie Pooley Wikipedia
As of now, Freddie Pooley does not have a dedicated Wikipedia page. However, he has an IMDb profile listing his television appearances and production roles. Given his growing influence in children’s television, a Wikipedia entry is likely to be created in the near future as public interest increases.
Artistic Style and Influence
Freddie’s art style is marked by its expressive, approachable qualities. He draws inspiration from British illustrators and storytellers, combining these influences with modern animation tools. His sketches are both instructional and entertaining, often forming the narrative backbone of episodes. His ability to connect emotionally with viewers through visuals is one of his standout strengths.
Public Reception and Reviews
Critics and viewers have praised Freddie for bringing authenticity and originality to children’s programming. Parents appreciate the educational value of his shows, while kids are drawn to his animated characters and colorful storytelling. Teachers have even used segments of Fred & Pete’s Treasure Tales as educational supplements in classrooms.
Future Projects and Aspirations
Freddie Pooley shows no signs of slowing down. Plans for expanding Fred & Pete’s Treasure Tales, launching new animated series, and exploring digital learning platforms are already underway. With a foundation in both business and creative arts, he is well-positioned to shape the next wave of children’s media.
Challenges and Triumphs
Like any creator in a niche market, Freddie has faced challenges—budget constraints, high expectations, and the pressure to stay relevant. But his ability to innovate and connect has turned these challenges into opportunities. Each project builds on the last, creating a portfolio that speaks to both quality and consistency.
The Legacy of Freddie Pooley
In a rapidly evolving media landscape, Freddie Pooley stands out for his multidimensional talent and heartfelt approach. He represents a new generation of creators who blend tradition with innovation, turning educational content into experiences children love. His legacy is already being formed through the impact his shows have on young minds and the creative standard he sets in the industry.
Conclusion
Freddie Pooley is more than just a presenter; he’s a visionary shaping the future of children’s entertainment. From his artistic roots to his production leadership, every step in his career reflects a commitment to creativity, education, and emotional connection. As his influence continues to grow, Freddie remains a key figure to watch in the world of children’s media.