Imogen China: The Inspiring Life, Career, and Legacy of a Business Visionary

Imogen China is a Norwegian-born businesswoman and entrepreneur best known as the wife of British TV presenter and automotive expert Edd China. Born in 1971, she has held leadership positions in multiple companies, including Cummfy Banana Ltd and Grease Junkie, and currently serves as a director for creative and media ventures in the UK. Known for her strategic mind and low-profile personal life, Imogen has built her own professional identity while supporting her husband’s innovative projects. Her estimated net worth is between $800,000 and $1 million.

Early Life and Background

Imogen China was born in Norway in 1971, which makes her approximately 54 years old as of 2025. From an early age, she displayed an interest in leadership, organization, and cross-cultural communication. Growing up in Scandinavia, she developed a strong work ethic and a global perspective that would later define her career in public relations, tourism, and business management.

Her educational journey took her to the prestigious BI Norwegian Business School, where she earned a Master’s degree in Business and Economics in 1995. During her university years, Imogen actively participated in student organizations such as UFSA (United Foreign Students Association) and AIESEC, gaining valuable international networking experience and honing her leadership skills.

Professional Career Path

Imogen China’s career reflects both versatility and ambition. She has worked in tourism, public relations, media, and entrepreneurial ventures. Below is a detailed look at her career milestones:

British Airways London Eye (2000–2001)

In March 2000, she became the VIP Relations Manager at the British Airways London Eye — one of the UK’s most iconic attractions. Here, she managed elite guest experiences and built connections with high-profile visitors, government officials, and media outlets.

Tussauds Group / Madame Tussauds (2002–2006)

From 2002 to 2006, Imogen served as Head of External Relations at the Tussauds Group, which operated globally recognized attractions like Madame Tussauds. She was responsible for public relations strategies, event planning, and media relations, ensuring the brand maintained its elite reputation.

Entrepreneurial Ventures

After her corporate experience, Imogen transitioned into entrepreneurship, working closely with her husband on creative automotive and media businesses:

Cummfy Banana Ltd (Director, 2006–2015): A quirky innovation company that became the platform for Edd China’s inventive mechanical creations.

Grease Junkie (Director, 2011–Present): A specialized automotive garage and media brand.

China’s Republic of People (Director, 2011–2013): A creative and media-focused business.

Puddle Shark Ltd (Director since 2013): A company involved in media production and creative services.

Illuminate.tv Limited (Director since 2016): Focused on television and media production.

Partnership with Edd China

Imogen is married to Edd China, a British television presenter, mechanic, inventor, and engineer, best known for co-hosting Wheeler Dealers. Their relationship is a blend of personal devotion and professional collaboration. While Edd’s work often places him in the public eye, Imogen operates mostly behind the scenes, ensuring that the business side of their ventures runs smoothly.

Their partnership has been instrumental in launching and managing projects that combine creativity, technical expertise, and strong branding. The couple’s shared vision for innovation has helped their businesses thrive.

Imogen China Age

As of 2025, Imogen China’s age is 54 years. She was born in 1971 in Norway. Her professional achievements span more than two decades, with experience in tourism, public relations, and entrepreneurship. Despite being in the public sphere through her association with Edd China, Imogen maintains a private lifestyle, rarely making personal appearances in the media.

Imogen China Family

Imogen China comes from a Norwegian background, but little is publicly known about her parents or siblings, as she has intentionally kept her personal life private. She is married to Edd China, and while the couple does not have publicly known children, they share a close-knit partnership that extends to their professional work. Their “family” is often considered to be their collaborative businesses, with both playing active roles in management and creative decision-making.

Imogen China Net Worth

Imogen’s professional career and entrepreneurial ventures have earned her a net worth estimated between $800,000 and $1 million. This wealth comes from:

Her leadership roles at high-profile attractions.

Directorial positions in creative and automotive companies.

Long-term involvement in brand development for media and engineering projects.

It’s important to note that this figure represents her individual net worth, separate from that of her husband, whose own net worth is estimated to be in the millions.

Imogen China Wikipedia-Style Overview

While Imogen China does not yet have a dedicated Wikipedia page, her biography would read something like this:

Imogen China (born 1971) is a Norwegian businesswoman and entrepreneur, known for her work in public relations, media production, and as the wife of British television presenter and mechanic Edd China. She holds a Master’s degree in Business and Economics from BI Norwegian Business School. Imogen has served as a director for multiple companies, including Cummfy Banana Ltd, Grease Junkie, and Illuminate.tv Limited. Her career spans leadership roles in tourism, attractions, and entrepreneurial ventures. As of 2025, she resides in the United Kingdom with her husband.

Public Image and Privacy

Unlike many public figures connected to television personalities, Imogen China has made a deliberate choice to keep her personal life out of the limelight. She maintains a minimal social media presence, with no verified Instagram or Facebook accounts actively promoting her lifestyle. This privacy has allowed her to focus on business without the distractions of public scrutiny.

Why Imogen China’s Career Stands Out

What sets Imogen apart is her ability to balance high-level corporate leadership with entrepreneurial innovation. Her resume demonstrates:

Adaptability across industries.

Long-term partnerships in business.

Skills in external relations, brand management, and creative production.

A willingness to work behind the scenes while maintaining influence over major projects.

Lessons from Imogen China’s Professional Journey

Versatility is Key — Imogen’s career shows that shifting industries can be an asset if you bring transferable skills.

Partnership Power — Her collaboration with Edd China highlights the importance of combining complementary talents.

Privacy Can Be a Strength — Staying out of the gossip spotlight has allowed her to focus on long-term goals.

Future Prospects

Given her track record, it’s likely that Imogen will continue to direct media and creative companies, possibly expanding into digital platforms. Her focus on innovative branding and unique projects makes her a valuable figure in the UK’s entrepreneurial landscape.

Conclusion

Imogen China is much more than the wife of a famous TV personality — she is a business strategist, leader, and innovator in her own right. Her journey from Norway to the UK business scene reflects determination, adaptability, and a commitment to excellence. With decades of professional experience, a strong network, and an eye for unique ventures, Imogen continues to influence both the media and entrepreneurial worlds while maintaining a level of privacy that is rare in today’s digital age.