Broken Planet: The UK Streetwear Revolution Redefining Sustainable Fashion

Broken Planet is a UK-based streetwear brand founded in 2020 by Lithuanian-born creatives Lukas Žvikas and Indrė Narbutaitė. Known for its sustainable fashion ethos, oversized silhouettes, and space-inspired designs, the brand has rapidly grown into one of the most influential names in the UK streetwear scene. Combining bold aesthetics with eco-conscious production, Broken Planet has captured the attention of a new generation that values both style and responsibility. Its unique blend of culture, creativity, and sustainability sets it apart as a leader in modern streetwear.

Introduction: The Rise of Broken Planet

In just a few short years, Broken Planet has transformed from a small lockdown project into one of the most recognized streetwear brands in the United Kingdom. Founded during the uncertainty of 2020, the brand emerged as a symbol of creativity, resilience, and purpose. Its founders, Lukas Žvikas and Indrė Narbutaitė, started the brand with a simple yet powerful goal — to create fashion that not only looks good but also does good for the planet.

Broken Planet’s success story is a testament to how authenticity, sustainability, and innovation can converge to build a powerful cultural movement. What started in a London bedroom has now become a global name with thousands of loyal fans and customers across continents.

The Vision Behind Broken Planet

Every great brand begins with a vision, and for Broken Planet, that vision was clear — to challenge the norms of fast fashion. Lukas and Indrė recognized that the fashion industry was contributing heavily to pollution and waste. Instead of following the same path, they decided to lead a movement that combined sustainability with modern streetwear aesthetics.

Their goal was to prove that you could produce fashionable, high-quality clothing without harming the environment. This vision became the driving force behind the brand’s identity, shaping everything from design choices to production processes.

Broken Planet’s slogan “Let’s Make the Planet a Better Place” reflects this mission perfectly. It isn’t just a statement; it’s a philosophy that guides every piece they create.

Founders and Their Creative Journey

The founders, both Lithuanian-born and based in London, share a deep appreciation for creativity, self-expression, and ethical responsibility. Before launching Broken Planet, Lukas Žvikas and Indrė Narbutaitė were already exploring creative fields that revolved around art and design.

When the pandemic hit, the world slowed down — and that pause gave them time to focus on their passion. They began sketching concepts that merged futuristic visuals with sustainable ideas. What followed was the birth of Broken Planet, a brand that would go on to redefine what ethical streetwear looks like.

Their partnership has remained at the core of the company’s success. Lukas focuses on creative direction and marketing, while Indrė handles sustainability and operations. Together, they’ve built a brand that not only sells clothing but tells a story of responsibility and empowerment.

Sustainability: The Heart of Broken Planet

Sustainability isn’t just a buzzword for Broken Planet — it’s a way of life. From the very beginning, the brand committed to using organic cotton, recycled fabrics, and low-impact dyes. Every garment is made with care to minimize environmental harm.

What truly sets Broken Planet apart is its transparency. The brand communicates openly about its production methods and environmental practices. Rather than mass-producing clothes, they focus on limited drops, reducing waste and encouraging mindful consumption.

Each product is packaged using recyclable materials, and their shipping methods are designed to leave a smaller carbon footprint. Broken Planet believes that sustainable fashion doesn’t have to compromise on aesthetics or comfort — and their growing fan base agrees.

Design Aesthetic: Where Space Meets Street

The aesthetic of Broken Planet is instantly recognizable. It’s bold, futuristic, and imaginative — drawing inspiration from cosmic themes and outer space visuals. Their iconic graphics, such as “Trapped in Time,” “Planet Repair Service,” and “Out of Service,” have become symbols of the brand’s creative universe.

Broken Planet’s clothing combines oversized fits, puff-print graphics, and earthy tones that appeal to the modern streetwear lover. Each piece tells a story, often conveying a message about the environment, time, or human connection.

This fusion of visual storytelling and wearable art is one of the key reasons why the brand resonates so deeply with the younger generation. The designs are not just clothes — they’re statements about identity and awareness.

The Growth of a Modern Streetwear Empire

When Broken Planet launched in 2020, few could have predicted the meteoric rise that would follow. Within months, the brand gained traction on social media, particularly on Instagram, where limited drops and captivating visuals created massive hype.

Their first few collections sold out within hours, and soon, influencers and fashion enthusiasts were spotted wearing Broken Planet across the UK and beyond. By combining limited releases with sustainable messaging, the brand built an aura of exclusivity that fueled its growth.

Today, Broken Planet stands among the most influential streetwear labels in the UK, with a strong global presence. Their fan base includes everyone from young creatives to established fashion icons who admire the brand’s authenticity and values.

Marketing Strategy: The Power of Community

Broken Planet’s marketing approach is a masterclass in modern branding. Rather than relying on traditional advertising, the brand focuses on community building and organic engagement.

Their social media strategy revolves around storytelling — showcasing the journey of each collection, from concept to creation. They use cinematic visuals, behind-the-scenes videos, and emotionally engaging captions that connect deeply with followers.

Moreover, their limited edition drops create a sense of urgency and exclusivity. Each release becomes an event, generating anticipation and conversations online. This marketing formula has positioned Broken Planet as both a fashion brand and a cultural movement.

Broken Planet’s Impact on Sustainable Fashion

Broken Planet has not only influenced streetwear but has also helped push sustainability into mainstream fashion conversations. Many young consumers today are looking for brands that align with their values — and Broken Planet delivers exactly that.

By proving that eco-friendly clothing can be stylish and desirable, the brand challenges other labels to rethink their production practices. It has inspired countless startups and designers to embrace more sustainable models.

This ripple effect demonstrates how a small brand with a strong purpose can make a big difference in a global industry.

Collections and Iconic Pieces

Broken Planet’s catalog includes a wide range of apparel, such as hoodies, t-shirts, sweatpants, and accessories. Each collection has its own theme, blending comfort with artistic expression.

Some of their most iconic releases include:

• Trapped in Time Hoodie

• Out of Service Tracksuit

• Planet Repair Service Sweatshirt

• Heartless Love Hoodie

Each design captures the brand’s identity — artistic, meaningful, and relevant. These limited-edition pieces often sell out quickly, making them highly sought after in the resale market.

Global Recognition and Collaborations

Although still relatively young, Broken Planet has achieved global recognition. The brand has collaborated with select retailers and pop-up stores across major cities, including London and Manchester.

Their international customer base continues to expand, with shipments reaching across Europe, North America, and Asia. The hype surrounding their collections has even led to resale communities forming around the brand, where items trade for premium prices.

Such success proves that Broken Planet has transcended being “just another clothing label” — it’s now a lifestyle symbol embraced by the conscious generation.

Challenges and Future Outlook

Like any fast-growing brand, Broken Planet faces challenges. The demand for its products often exceeds supply, leading to frustration among fans who miss out on limited drops. Maintaining sustainability at scale is also a constant balancing act.

However, the brand’s founders remain focused on long-term goals — expanding production responsibly, introducing new collections, and exploring new materials. Their future may include physical stores, larger collaborations, and digital fashion innovations.

Given their track record, it’s clear that Broken Planet is not just a trend — it’s a sustainable movement shaping the future of fashion.

Customer Experience and Brand Loyalty

A key reason behind Broken Planet’s sustained success is its commitment to customer experience. Every interaction — from packaging to delivery — reflects the brand’s eco-friendly and high-quality ethos.

Customers appreciate the transparency and authenticity that the brand maintains. The loyalty of their community is evident through thousands of social media posts proudly showcasing Broken Planet outfits.

This community-driven model ensures that every customer feels like part of something larger — a movement that merges fashion with purpose.

Conclusion: The Future Belongs to Broken Planet

Broken Planet’s journey from a small pandemic-era idea to a global streetwear phenomenon is nothing short of inspiring. The brand has proven that fashion can be sustainable, expressive, and forward-thinking at the same time.

By staying true to its roots — sustainability, creativity, and authenticity — Broken Planet continues to redefine what modern streetwear stands for. In a world craving purpose-driven brands, Broken Planet shines as a beacon of hope and innovation.

It’s more than clothing — it’s a call to action, reminding us that even in a broken world, we can rebuild with creativity, responsibility, and style.