Raina Heverin: The Visionary Recruiter Transforming Talent Acquisition

Raina Heverin is a renowned UK-based recruitment expert and entrepreneur known for her extensive experience working with both well-established recruitment agencies and in-house talent teams for large organisations. As the Founder and Managing Director of ReCulture and co-founder of SupplyWell, she has redefined recruitment strategies by focusing on cultural alignment, long-term employee engagement, and strategic hiring. Her innovative approach bridges the gap between agency recruitment speed and in-house strategic insight, helping businesses build stronger, more effective teams while attracting and retaining top talent.

Who is Raina Heverin?

Raina Heverin is a professional recruiter, entrepreneur, and thought leader in the talent acquisition sector. With years of experience spanning agency recruitment and in-house human resources, she has built a reputation for her ability to identify top talent and align candidates with companies’ long-term goals. Her career journey reflects a blend of hands-on recruitment expertise, strategic leadership, and entrepreneurial vision.

Raina’s early career involved working with well-established recruitment agencies where she honed her skills in candidate assessment, client management, and strategic placement. Over time, she transitioned to in-house recruitment roles for large brands, gaining insight into internal human resources strategies, talent retention, and organisational culture. This dual experience allowed her to develop a holistic understanding of recruitment, positioning her uniquely in the market.

Raina Heverin’s Career Journey

Raina’s career can be divided into three major phases: agency work, in-house recruitment, and entrepreneurship. Each phase contributed to her deep understanding of recruitment and talent management.

Agency Recruitment Experience

In her agency days, Raina Heverin worked with various high-profile clients, placing candidates across industries and building long-term client relationships. She developed expertise in understanding client needs, assessing candidate skills and potential, and matching them to the right opportunities. Her agency experience also taught her the importance of market knowledge, speed, and precision in recruitment.

In-House Recruitment

After gaining years of agency experience, Raina moved into in-house recruitment for large organisations. In this role, she oversaw internal recruitment processes, designed talent acquisition strategies, and implemented systems that improved hiring efficiency and employee retention. Working in-house gave her insight into the nuances of company culture, leadership expectations, and workforce planning, further enhancing her strategic approach to recruitment.

Entrepreneurship and Business Leadership

Leveraging her agency and in-house experience, Raina Heverin co-founded SupplyWell, a platform designed to address staffing challenges in the education sector. Later, she founded ReCulture, a recruitment consultancy focused on culture-led hiring. Her entrepreneurial ventures demonstrate her ability to combine industry expertise with innovative business strategies, solving real-world recruitment challenges for organisations across sectors.

ReCulture: Redefining Recruitment with Purpose

ReCulture, founded by Raina Heverin, is a recruitment consultancy that emphasizes culture-driven hiring. Unlike traditional recruitment firms that focus solely on matching skills to job descriptions, ReCulture prioritizes cultural alignment, ensuring that candidates thrive within an organisation’s environment.

Raina believes that cultural fit is critical for long-term employee engagement, productivity, and retention. Under her leadership, ReCulture works closely with companies to understand their core values, mission, and work environment, ensuring that every hire contributes positively to the organisation. The consultancy has assisted numerous businesses in hiring effectively, building cohesive teams, and reducing turnover.

SupplyWell: Innovation in Education Staffing

Alongside ReCulture, Raina co-founded SupplyWell, a company focused on solving staffing challenges in schools. SupplyWell provides technology-driven solutions to efficiently match supply teachers with schools, reducing administrative burdens and ensuring continuity in education.

This venture highlights Raina’s ability to apply her recruitment expertise to sectors with unique challenges. By combining technology and human insight, she created a solution that improves operational efficiency and positively impacts educational outcomes. SupplyWell showcases her entrepreneurial mindset and commitment to creating meaningful solutions in the recruitment space.

Raina Heverin Age

Raina Heverin was born in May 1982, which makes her early forties as of 2026. With over 15 years of recruitment experience, she has developed a deep understanding of the industry, combining traditional recruitment practices with innovative strategies to address modern talent acquisition challenges. Her age reflects a blend of seasoned expertise and contemporary insight, allowing her to mentor others while staying connected to emerging trends in recruitment and HR technology.

Raina Heverin Family

Raina maintains a relatively private personal life, but it is known that she co-founded SupplyWell with her husband, Michael Heverin, who also plays a leadership role in the company. This partnership demonstrates her ability to balance professional and personal commitments, combining family support with business success.

Her family has been an integral part of her journey, providing collaboration and encouragement in her entrepreneurial ventures. While details about other family members remain private, it is evident that Raina values both family and professional growth, blending both spheres seamlessly.

Raina Heverin Net Worth

Exact figures for Raina Heverin’s net worth are not publicly available. However, her success as a founder of ReCulture and co-founder of SupplyWell indicates that she has achieved considerable financial and professional success. Both companies operate in high-demand sectors — recruitment and education staffing — and have been recognised for their innovative approaches.

Rather than focusing solely on monetary value, Raina’s net worth can also be viewed in terms of her influence in the recruitment industry, her ability to create sustainable businesses, and her contributions to improving organisational hiring practices across sectors.

Raina Heverin Wikipedia

At present, Raina Heverin does not have a dedicated Wikipedia page. Despite her influence and recognition in the UK recruitment sector, her public profile has largely been within professional circles and business communities.

This lack of a Wikipedia page does not diminish her achievements or expertise. Many industry leaders maintain privacy while creating significant impact, and Raina exemplifies this approach. She focuses on results and meaningful contributions rather than public recognition.

Key Principles of Raina Heverin’s Recruitment Philosophy

Raina Heverin has developed a recruitment philosophy that prioritises culture, strategy, and human insight. Key principles include:

1. Cultural Alignment – Hiring employees who fit the organisational culture ensures long-term engagement and productivity.

2. Strategic Talent Planning – Recruitment is a strategic function that drives business success, not merely a transactional process.

3. Candidate Experience – Treating candidates with respect and providing a positive recruitment experience enhances employer branding.

4. Data-Driven Insights – Using data and analytics to inform recruitment decisions ensures more precise and effective hiring.

5. Continuous Improvement – Recruitment strategies should evolve with changing market conditions, workforce trends, and organisational goals.

These principles underpin her work at both ReCulture and SupplyWell, enabling organisations to build high-performing teams.

Speaking Engagements and Industry Influence

Raina Heverin is an active thought leader in the recruitment space. She has spoken at events such as FUEL Liverpool, sharing insights on culture-led hiring, strategic recruitment, and workforce planning.

Her presentations often cover:

• The importance of aligning recruitment with company culture

• Techniques for reducing employee turnover

• Balancing agency-style recruitment speed with in-house strategic planning

• Leveraging technology to streamline recruitment processes

Through her speaking engagements, Raina educates business leaders, HR professionals, and aspiring recruiters, reinforcing her influence in the industry.

Impact of Raina Heverin on Modern Recruitment

Raina Heverin has had a significant impact on how companies approach recruitment today. She emphasizes that successful hiring requires more than technical matching — it requires understanding people, culture, and organisational strategy.

Her work has:

• Encouraged companies to prioritise culture in recruitment

• Introduced technology-driven solutions to staffing challenges

• Mentored HR professionals on strategic talent acquisition

• Demonstrated that recruitment can be a competitive advantage

By bridging the gap between traditional recruitment practices and modern strategic approaches, Raina has positioned herself as a key influencer in the field.

Lessons from Raina Heverin’s Career

Several lessons emerge from Raina’s career:

1. Adaptability Matters – Moving from agency recruitment to in-house roles and then entrepreneurship shows the importance of adapting skills to different contexts.

2. Human-Centric Recruitment – Focusing on people, not just skills, leads to long-term organisational success.

3. Innovation Drives Success – Creating new solutions like SupplyWell highlights the importance of innovation in business.

4. Leadership is About Guidance – Mentoring others and sharing expertise strengthens industries and communities.

5. Balance is Key – Combining family support with professional ambition leads to sustainable success.

These lessons make Raina Heverin a role model for recruiters, entrepreneurs, and business leaders.

Conclusion

Raina Heverin is a visionary recruiter, entrepreneur, and thought leader whose work has transformed talent acquisition in the UK. Through ReCulture and SupplyWell, she has introduced culture-driven recruitment, strategic talent planning, and innovative staffing solutions.

Her career reflects a blend of agency experience, in-house expertise, and entrepreneurial leadership, making her a powerful influence in modern recruitment. While she maintains privacy regarding her personal life, age, and net worth, her professional impact is undeniable. Raina Heverin demonstrates that recruitment is not just about filling positions, but about building strong teams, fostering culture, and driving organisational success.

For companies looking to hire strategically, or professionals seeking to understand modern recruitment trends, Raina Heverin’s insights and methodologies provide valuable guidance, inspiring a more thoughtful, people-focused approach to hiring.